5 Reasons to Hire a Professional Content Writer
You have an amazing product, a phenomenal team, and ideas that go above and beyond anything offered by your competitors… the potential is all right there! What’s left is making sure that your current and potential clients know just how great your products and services are.
Engaging and customized content is key to driving more traffic to your site, building credibility, and developing your brand. It’s important to remember that your content is a direct reflection of your business. If it isn’t professional, coherent, and concise, then you risk your customers going somewhere else.
Hiring a professional content writer helps you to convey your message in a meaningful way while also growing your online presence. Below, we explore how hiring a content writer can help you elevate your brand and your business.
Increase Traffic to Your Website
One of the biggest advantages to hiring a seasoned content writer is they know what kind of content will drive people to your business page. There are millions of websites out there so having someone that knows the media industry and how to break down the obstacles to views and retention is a huge advantage.
Hiring a content writer also serves a tandem benefit of (1) making your web copy more engaging and (2) optimizing it for better search engine results. Getting a potential customer to come to your site once is great! But your big end goal should be getting them to visit repeatedly and for those visits to result in sales conversions.
When your offerings are easy to find and your page content is intuitive, website visitors will continue to come back. In addition, they’ll also be more likely to tell their family, friends, and anyone else looking for what you provide.
Keep Content Fresh and Regularly Updated
In a time where people want information quickly, concisely, and easily, finding outdated web content on your business page can quickly turn potential customers away.
Readers come to your platform for information on your new products, services, events, and information about your company and/or industry. By hiring a content writer, you can make sure that everything that needs attention gets it – ensuring your customers are never disappointed by what they find.
In addition, a content writer can add or elevate information that’s appearing in your communication outlets – this includes websites, newsletters, blog posts, and social media. By strategically doing this, they can increase your website rank in search engines which drives more people to your site.
Spend More Time on Work You Enjoy
High-quality writing is an important aspect of any business looking to make their presence known online. However, writing content can feel tedious if it’s not something you enjoy and it’s no secret that there are many people who would rather be putting their energy towards a different aspect of their business,
So, imagine what you could be doing if you weren’t bogged down by creating website content, weekly blog posts, monthly newsletters, and all the other bits and pieces that come with running a business.
Hiring a content writer helps to alleviate the stress of churning out new content while also giving you more leeway to purse what brings you joy. They can bring a lot of immediate value to you, your internal team, your current clientele, and your prospective customers.
Create a Unique Style That Makes You Stand Out
A professional content writer merges your vision and your brand to produce content that gives your business a unified voice.
Having a single writer that is familiar with your company, its goals, and its values will make your content stronger and more impactful. Your content should be tailor-made to suit your business identity, giving your current and future clientele the consistency and professionalism that they have come to expect from an industry leader.
Customized content that walks hand-in-hand with your brand will differentiate your business from your competitors – and that’s exactly what you want! To be the top-dog in your industry and to stay there throughout the years.
Drive In More Sales
People often ask what content writing has to do with making sales – and to that we say EVERYTHING!
Having relevant, professional, and valuable content shows current and potential customers the expertise of your company. It establishes you as a leader in your industry, proving to clients that you have the knowledge and expertise to warrant their trust.
When a potential customer learns that they can trust the information on your platforms, they're also learning they can trust you and rely on your advice. And, you guessed it, this leads to sales conversions!
Hiring a professional content writer ensures that you’re marketing your expertise in a way that leans into your brand, provides consistency and relevancy, and gives clients the information that they need to feel comfortable working with you.
Interested in Learning More? We’d Love to Connect!
At Descriptive, we’re passionate about putting words to your vision. Our team loves to write everything and anything – especially when it helps to take stress off your plate!
If you’d like to learn more about content writing, or have questions that you’d like to ask, we would be happy to chat with you! Reach out to schedule a complimentary session to discuss your mission, goals, and what you would love to see reflected in your business content.