February’s Social Media Cheat Sheet: 10 Dates You Can’t Miss!
When we think of February, we think of Valentine’s Day… but there’s so much more happening throughout the month than just the day of love! That’s why we’ve put together this post - to make your social media content planning a little easier!
This month, we encourage you to resist the urge to put your heart shaped blinders on and cast your net a little wider for your followers. This way, you won’t miss out on a chance to optimize your social media calendar, stay relevant with your audience, and boost your total engagement.
February 11th - National Entrepreneurship Day
#EntrepreneurshipDay
As a business owner, why wouldn’t you want to give a shout out to those that have paved, and continue to pave, the road in their respective industries? This day was first coined in 1983 and marks the birthday of one of the most prominent inventors in history - Thomas Edison. It’s a great opportunity to highlight your business and remind customers what makes you great!
February 12th - Super Bowl LVII
#SBLVII #SuperBowlSunday #SuperBowl
Even if you’re not a sports fan yourself, millions of people worldwide are – and those millions will be watching this year’s NFL championship game between the Kansas City Chiefs and the Philadelphia Eagles. If football isn’t your thing, then at least try and get on board for the hilarious Super Bowl commercials – it’s marketing at its best (or arguably worst…) and can provide plenty of fodder for social media.
February 13th - Galentine's Day
#GalentinesDay
Did you know that Galentine’s Day started off a joke in the hit show Parks and Recreation? Now it has really taken off and is widely known as a day for "ladies celebrating ladies." Except to see this hashtag trending the days leading up to Valentine’s Day and consider using it to celebrate the achievements of the special women in your life.
February 14th - Valentine's Day
#ValentinesDay
This one should be on everybody’s social media radar. Originating in Rome, Valentine's Day is widely used to celebrate love and romance – and it also provides incredible marketing and social media opportunities for those looking to prioritize seasonal content. Love is in the air… and it should be on your media feed too!
February 17th - Random Acts of Kindness Day
#RandomActsOfKindnessDay
One of the topics that is consistently trending on social media is ‘acts of kindness’ – because, surprise, we LOVE content that makes us feel good! This day was founded by ‘The Random Acts of Kindness Foundation’ which strives to make kindness the norm. So, blow up your feed with some of the acts of kindness performed by you and/or your business. It’s a great way to engage your audience and feel good doing it!
February 18th – National Drink Wine Day
#DrinkWineDay
We love to unwind with a glass or two of your favorite Cabernet Sauvignon… and given that there’s a national day dedicated to celebrating our go-to beverage, we’re clearly not the only ones! National Drink Wine Day is a great opportunity to toast your audience and your team, acknowledging all the support they put in to make your business flourish.
February 20th - National Love Your Pet Day
#LoveYourPetDay
You don’t need to be a pet influencer to celebrate the fluffy, furry, or scaly companion in your life. The topic of pets is a common point of interest for many, making National Love Your Pet Day a great opportunity to connect with your audience. For added fun, your own critter can act as a spokesmodel for the post you create!
February 22 – Pink Shirt Day
#PinkShirtDay
Created over 15 years ago, Pink Shirt Day is dedicated to the fight against bullying experienced by kids all over the world. Many observe and support this day by wearing a pink shirt in solidarity with the cause. If that’s in alignment with your company’s values, then the day can also be an opportunity to create and showcase content that reflects that.
February 23rd - World Understanding and Peace Day
#WorldUnderstandingDay #WorldPeaceDay
Started by the first Rotary International group in the early 1900’s, this day celebrates humanitarian service, peace, and goodwill at an international level. It’s a great way for your business to highlight their commitment to not only local issues but ones that exist outside the scope of the country’s borders too.
February 27th – Retro Day
#RetroDay
Whether you’re the new trendy business on the block or have had your roots set for years, Retro never goes out of style. Retro Day is a great way to pay homage to the people, events, and ideas that led you to where you are right now. It’s a great opportunity for a post that throws it back to an earlier point in your company’s history – so why not take the opportunity to show your audience how far you’ve come from the days of old!
There are tons of fun days and events that can be integrated into your businesses marketing content. If you’re stuck on where to start, or need a little help coming up with some creative ideas for your social media calendar, reach out to us! We’d love to help get the ball rolling for some amazing February content!