Deck the Digital Halls with these 10 Festive Content Ideas

Do you hear that? The sleigh bells are jingling and the web is aglow with the light of countless holiday campaigns!

In a holiday season that brims with joy, nostalgia, and a touch of magic, we want to make sure that your business is ready to don its holiday best.

So, with that in mind, here are ten whimsical ideas to sprinkle some festive flair into your digital content and celebrate the season with your audience!

1.      Wrap Your Website in Holiday Cheer

Give your digital storefront a festive makeover with holiday-themed banners, a seasonal color palette, and jolly graphics.

Interactive elements like a countdown to the holidays or a virtual snowfall effect can keep visitors engaged and in high spirits. Just a few little graphic touches can go a long way in making your content more holiday approved!

2.     Curate a Holiday Content Advent Calendar

Surprise your audience with daily treats in the form of discounts, fun facts, or engaging holiday-themed content.

Just like a traditional advent calendar, this builds anticipation as the big day nears. Whether it’s 12 days, 5 days, or 3 days, this is an easy and fun way to garner attention and gift new and existing clients alike.

3.     Host a Virtual Holiday Party

Any excuse to celebrate, right?! But seriously, using your social platforms or a Zoom event to throw a festive online celebration is an easy and fun way to get clients and staff interacting and mingling from the comfort of their own homes.

Include games, live music, and a virtual photo booth to make it an unforgettable experience for your community.

4.     Jolly Up Your Jargon

One of the easiest ways to make your content more festive is to infuse your copy with holiday vernacular.

Phrases like "Yuletide discounts," "Season's greetings," or "Winter wonderland deals" can add a merry touch to your content and promotions without going overboard.

5.     Tell a Holiday Story

Is it even the holidays if you don’t share festive stories that tug on people’s heartstrings?

This is your opportunity to share heartwarming tales related to your brand or products. 

Whether it's a tale of how your product helped save a holiday dinner or a feel-good story of company volunteer work, narratives connect emotionally with your audience and keep the feel-good vibes rolling.

6.     Run 12 Days of Giveaways

Who doesn’t love gifts during the holidays, right?! Spreading the holiday cheer can be as simple as hosting a series of giveaways leading up to Christmas.

Not only does this engage your customers, but it can also increase your social media following and brand awareness.

7.     Conduct Holiday How-Tos

Give the gift of bountiful knowledge and create content that helps your audience navigate the holiday season with ease.

From gift guides to how to decorate your workspace, useful content demonstrates your dedication to their holiday happiness. Bonus points for providing informational and festive photos to really perk up your subject matter and make it shine!

8.     Feature Festive User-Generated Content

One of the best ways to engage with your client base is to give them the opportunity to get involved!

Encourage your audience to share how they use your product in their holiday celebrations.

Simple things such as creating and sharing a dedicated hashtag allows you to easily find and feature these merry moments on your channels.

9.     Deck Your Products with Bows and Holly

There’s something to be said about offering little special touches that are easy to do yet provide a lot of festive cheer!

So why not try offering limited-time holiday packaging or special editions of your popular products?

This not only makes your merchandise more giftable but also adds to the season's exclusivity.

10.   Send a Year-in-Review Holiday Letter

Just like the classic family update, craft a year-in-review that highlights your company's milestones and thanks your customers for their support.

It's a personal touch that can solidify client relationships and help them to feel acknowledged and valued come the end of the year.

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With these ten creative ways to spruce up your business content, your brand will be all set to spread joy, warmth, and engagement this holiday season.

So, don your Santa hat, stoke the digital fireplace, and get to work crafting a wonderland of content that reflects the most festive of spirits.

And from us here at Descriptive, have a very Happy Holidays and a phenomenal New Year! We can’t wait to connect with you all in 2024!