3 Reasons Why You Need a Newsletter
When we talk about newsletters, we’re talking about the digital variety. AKA – the type that you can’t afford to miss out on with smartphones giving clients access to their inbox at every point of the day.
Now, we understand that a newsletter isn’t everyone’s jam. Trust us, we’ve heard every reason in the book for why business owners may shy away from this type of marketing. A few of our personal favorites are:
“I absolutely hate writing.”
“What would I even say to people month after month?”
“I don’t have enough time.”
“Won’t people get annoyed?”
While these are all valid reasons why you might be hesitant to start a newsletter… pause for a moment and hear us out. Consistent outreach to your client base is incredibly important if you want to maintain them. After all, who wants to be forgettable? Not you, that’s for sure!
A newsletter, done consistently, is one of the best ways to provide your customers with valuable information and establish yourself as a leader in your industry. With that in mind, let’s look at some of the other additional benefits that can be reaped via this monthly send out.
Building a Connection
A newsletter is your opportunity to reach out to people who have already shown interest in what you do and establish a personal connection with them.
Share what you’re all about, what your brand stands for, and how you can help people. This is your opportunity to let your voice shine! And by sharing your thoughts, opinions, and expertise, you’ll begin to develop trust with rapport with your subscribers.
Trust is what builds the foundation of loyalty. Steady outreach that offers valuable content helps solidify that trust over and keeps customers engaged with your brand over the months. You’re establishing yourself as the ‘trusted choice’ – and that title is truly invaluable in the marketing world!
Showcasing Your Expertise
You know that you’re a leader in your industry with the skillset to match. You know that your product and services are top shelf. But how about everyone else? How are showcasing your status as ‘top dog’ or maintaining your title as the preferred choice?
A newsletter gives you the opportunity to showcase your knowledge and skills on a consistent basis in an organic way. When you share interesting content that is genuinely useful, it reinforces to your subscribers that, yes, you really know your stuff!
Remember: valuable content speaks for itself! You can talk about what you love about your industry, or tips to make a certain process easier, or provide insight into a common issue that your readers may have.
It doesn’t need to be long winded or complicated, it simply needs to provide information that your audience may find helpful. That little bit of extra ‘oomph’ will keep you at the forefront of their mind all year long.
Lightning-Fast Distribution
Ever since the advent of the smartphone, people have had more round-the-clock access than every before. And yes, we’re very much including inbox access in that statement!
When it comes to online business marketing, e-mail still leads the charge when it comes to outreach. Really, it makes sense, right? Everyone has an e-mail account these days so why wouldn’t you use it to reach out to your client base?
Keep in mind, emails offer targeted communications, which are WAY quicker and cheaper than traditional mail. And unlike social media, which relies primarily on knowing a certain platform algorithm to have content be promoted, emails allow you to reach out to the people that have already shown interest in your service.
Digital newsletters are highly effective because they’re more efficient and personal than traditional advertising. It’s your story, your offers, your voice, your message – all just a simple click away.
Want the Newsletter Without the Commitment? We Can Help!
If you read through this article and are still ‘hmming’ because it still sounds like an awful lot of work… we get it! The life of a business owner is busy enough without trying to manage additional extras!
However, newsletters can provide a marketing edge and if you don’t want to miss out on that… let us help!
At Descriptive, we’re happy to take the words right out of your mouth and make them into something fabulous. Contact us today to get started with a complimentary consult. Let us help you bring your vision to life!